Most business owners say they have a plan—but what they really have is a wish. In this clip from John Carlton’s Action Seminar, veteran business coach Brian Johnson explains why “big goals” without a realistic path often lead to frustration, stalled growth, or outright failure. Drawing on decades of experience, he shows how many companies skip the most critical step: honestly assessing where they are right now, what resources they actually have, and what constraints they’re working under.
Using powerful bridge metaphors from history and engineering, Brian reframes planning as a process of building something that can actually support the journey. Your plan isn’t about sounding impressive—it’s about durability, flexibility, and fit. Whether it’s leveraging what’s available today, evolving as conditions change, or making sure your structure can handle future traffic, this video will change how you think about planning—and help you build a bridge that lasts from where you are to where you want to go.
This clip is from the Action Seminar. You can get the full recordings of all Action Seminar presentations, plus a vast library of small business marketing lessons and training programs...
...plus a private Facebook-like chat stream where you can get answers to all of your
questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
... that is only available to members of the
Marketing Rebel Insiders Club.
You can access all of this immediately for less than $1 per day.
You will receive full access and all of the privileges of membership...
... so you can learn for yourself why our members love this online club so much...
... and why they don't invest in marketing tools or strategies without first checking in with The Club.
Click Here to start your membership today.
We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team