Testimonials can make your sales message much stronger. But what do you do when you’re just starting out and don’t have a single customer saying great things about your product? It’s a common problem—and one that can leave entrepreneurs wondering how they’re supposed to sell without that extra credibility.
In this clip from John Carlton’s Action Seminar, Stan Dahl gives a simple answer that cuts through the usual excuses. His advice may require you to get away from your computer and do something that feels a little uncomfortable, but it could also tell you something important about your product before you spend more time and money trying to sell it.
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Stan Dahl & The Marketing Rebel Team