Strong testimonials can make the difference between someone believing your message or clicking away. But many copywriters make the same mistake without even realizing it. In this copywriting hot seat, John Carlton shares a simple way to make testimonials work harder, using the same practical advice he has given entrepreneurs and copywriters for decades.
If you’ve ever wondered why some testimonials build instant trust while others get ignored, you’ll want to watch this clip. A few small changes can have a big impact on how people respond to your copy, and John’s straightforward approach makes it easy to see what separates effective testimonials from the ones readers skip.
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