Strong testimonials can make the difference between someone believing your message or clicking away. But many copywriters make the same mistake without even realizing it. In this copywriting hot seat, John Carlton shares a simple way to make testimonials work harder, using the same practical advice he has given entrepreneurs and copywriters for decades.
If you’ve ever wondered why some testimonials build instant trust while others get ignored, you’ll want to watch this clip. A few small changes can have a big impact on how people respond to your copy, and John’s straightforward approach makes it easy to see what separates effective testimonials from the ones readers skip.
If you like this lesson (and are not already a member of the Marketing Rebel Insider's Club), you will be glad to know that there is a vast library of small business marketing lessons and training programs just like this...
...including:
David’s Deutsch’s Advanced Copy & Marketing Tips (previously only shared with members of his Inner Circle)
Hot Seat Seminars and Copywriting Sweatshops (You’ll watch John Carlton and his team of experts break down business and marketing problems and assemble profitable campaigns and business models on the fly.)
John Carlton’s Most Successful Ads (One of the best ways to shorten your learning curve is to study someone who's been there and done that.)
Priceless Interviews (Listen in as David gets some of the biggest names in copywriting and marketing to share their best tips and strategies.)
Million Dollar Marketing Secrets (Every month, MRIC members get a masterclass in one of the strategies that David Deutsch has identified as the most effective — full of specific techniques and examples.)
The Scuttlebutt Sessions (These unrivaled recordings include Carlton's classic conversations on marketing and living life deep with some of the most successful marketers of the past 20 years.)
...plus a private Facebook-like chat stream where you can get answers to all of your
questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
...which is only available to members of the
Marketing Rebel Insider's Club.
You can access all of this immediately for less than $1/day.
You will see for yourself why our members love this online club so much...
... and why they don't invest in marketing tools or strategies without first checking in with The Club.
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We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team