October 12

John Carlton Copywriting Tips: Selling From Your Heels


Scott-LerisJohn Carlton discusses selling from your heels during a marketing hot seat.

John’s comments:

Selling from their heels is what most people do. They can get somebody up on the fence, get them to say “wow that’s a pretty good product that you have there, maybe I should buy it some day”, and they don’t know what to do. The whole idea of selling from your heels is that people have 1 foot ready to bolt. If you say “this is what I have, this is how much it costs… you really don’t want to buy any, do you?” They will bolt, at the first sign of resistance.

You have to get in touch with your inner salesperson. You have to be a capitalist. You have to step forward and be that guy that I need you to be so that I feel confident, I will trust you to do what you say you’re going to do, and I will pull out my wallet and buy from you…

Spend money with you.

If you like this lesson (and are not already a member of the Marketing Rebel Insider's Club), you will be glad to know that there is a vast library of small business marketing lessons and training programs just like this...

...plus a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur...

...which is only available to members of the Marketing Rebel Insider's Club.

You can access all of this immediately for less than $1/day.

You will see for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

Click Here to start your membership today.


We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

see our full list of products here

Powered by WishList Member - Membership Software