Sometimes the problem isn’t your product. It’s the way you present it. You may have something valuable to offer, but if it sounds ordinary or familiar, people can quickly decide they don’t need it.
In this marketing hot seat, legendary copywriter and longtime coach John Carlton looks at how a simple change in positioning can make an offer feel very different. If you’ve ever struggled to make your product stand out—or wondered why people aren’t seeing its true value—this short clip is worth watching.
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