Rachel-BagbyIn this marketing hotseat, John Carlton explains how to start monetizing traffic.

John’s comments:

Once you find traffic, you have to start monetizing that traffic. You don’t need to spend a lot of time thinking about the structure, or the way you bring them in. You want to do a couple of things.

You want to capture their information. You want to build your own list. Your own list is going to be the most valuable thing that you have. Once you do that and you start marketing to them, you are allowed to screw this up as you go. You may try out a product that doesn’t work. You may find that you are too high priced or two low-priced. You have to start keeping track of your competition… Even if you don’t have direct competitors. That will help you find out what the current market is as far as what people are willing to pay.

You already know that people are willing to pay you $1000 for 60 to 90 min. of personal coaching. What will they pay for video of someone else’s consultation. It doesn’t have to be a long, drawn-out process. It can happen at lightning speed, if you bring the traffic in.


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