Most entrepreneurs know about the 80/20 rule. The challenge is figuring out where to focus your time, energy, and attention when there are so many opportunities competing for it. Too often, smart business owners end up chasing results in places that look promising but never seem to move the needle.
In this clip from a copywriting hot seat, John Carlton shares a perspective that may completely change the way you think about growth. Drawing on decades of experience working with marketers and sales professionals, he challenges a common assumption that keeps people stuck spinning their wheels. If you’ve ever wondered why some efforts produce outsized results while others drain your resources, you’ll want to hear what John has to say.
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Stan Dahl & The Marketing Rebel Team