January 1

John Carlton Marketing Tips: Your Money is in the Ether


MH-Dale-money_in_the_etherIn this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling to them.

His comments:

Look…I just realized what the whole problem is, and it is the same problem with Lisa and a couple of other people. These clients out there…they have money, in their accounts, that belongs to you. They have money in the ether that they don’t know how to make because they don’t even how to start mining that mountain. They don’t know what the mountain is. They don’t know what tools to use. And, not only are they not getting that money, a big chunk of that money that they don’t know and can’t see and don’t understand that they should be having, belongs to you.

Every day, when you wake up, Every day when you wake up there is money floating around out there in the ether that belongs to you. Until you do just a couple of right things it will never belong to you.

It’s your money. Right now, how much money is sitting out there right now, because you were too shy to nail down a percentage deal. Or, quadruple your fees.

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