Most copywriters spend hours trying to come up with a “clever” hook… and still end up with something that falls flat. It sounds good. It feels smart. But it doesn’t grab attention, and it definitely doesn’t pull people in. The frustrating part? You can’t always see what’s missing from your own work.
In this clip, John Carlton breaks down a simple shift that can completely change how you find winning ideas. It’s not about being more creative—it’s about knowing where to look. Once you see it, you’ll start spotting opportunities that most copywriters overlook every day.
Before you go…
This is just a snippet from John Carlton's Simple Writing System course. You can get an additional mini-lesson here.
Would you like to learn how to create your own killer sales messsages… so you never again struggle to write an ad, a sales video script, or an email to your list?
Or learn what must go into a sales letter that converts, so when you hire a copywriter you will know if they are doing a great job or not?
Writing a good ad isn't rocket science.
Like almost everything, if you take a bit of time to learn a few simple and proven secrets, everything else is just ridiculously easy.
Sign up here, and John Carlton will teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter. And, the course is free!