Every copywriter wants to find the big breakthrough that makes their marketing more persuasive. But sometimes the difference between copy that connects and copy that gets ignored comes down to something much smaller. A single word can change how people feel about your message before they’ve even finished reading the sentence.
In this clip from the Simple Writing System, John Carlton shares a lesson that catches many beginning copywriters by surprise. Drawing from decades of experience coaching entrepreneurs and marketers, he shows how paying closer attention to the words you choose can instantly make your copy stronger, clearer, and more engaging. Watch the video and see if you’re making this common mistake in your own marketing.
Before you go…
This is just a snippet from John Carlton's Simple Writing System course. You can get an additional mini-lesson here.
Would you like to learn how to create your own killer sales messsages… so you never again struggle to write an ad, a sales video script, or an email to your list?
Or learn what must go into a sales letter that converts, so when you hire a copywriter you will know if they are doing a great job or not?
Writing a good ad isn't rocket science.
Like almost everything, if you take a bit of time to learn a few simple and proven secrets, ​everything else is just ridiculously easy.
​Sign up here, and John Carlton will teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter. And, the course is free!
The complete program (when you're ready to get serious) is here >> John Carlton's Simple Writing System.