What happens when your prospects have already heard every promise, every pitch, and every clever angle you can think of? The words that once grabbed attention can suddenly feel familiar—and familiar is easy to ignore.
In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch looks at an important question every copywriter should ask before writing a single word. If your copy feels like it should work but isn’t getting the response you expected, the problem may start somewhere you haven’t considered.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.