Testimonials can be one of the strongest parts of your sales copy—but only if people actually believe them. A few nice words from a happy customer may sound good, but that doesn’t mean they’ll persuade someone who’s still deciding whether to buy.
In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch reveals what separates an ordinary testimonial from one that can help make the sale. A few small changes can make testimonials feel more real, more convincing, and much harder for prospects to ignore.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.