What separates a good copywriter from a great one? It’s not just knowing the right words or learning a bunch of writing tricks. Great copywriters develop a feel for what works. They can spot weak copy, recognize what makes an ad powerful, and know how to keep readers interested. But how do you train your brain to think that way?
In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch offers some practical advice for building your copywriting skills. Whether you’re just getting started or you’ve been writing for years, there are simple things you can do to sharpen your instincts and become a stronger writer. And some of them might surprise you.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.