With so much copy starting to sound the same, standing out can feel harder than ever. But the answer may not be a clever new technique, a better prompt, or another formula.
In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch looks at an overlooked way to make your copy feel different—and why the things you may hesitate to put on the page could be exactly what makes people pay attention.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.