Most people think they understand what a USP is… until they try to use it. Then everything gets fuzzy. They either try to sound clever, copy what everyone else is doing, or chase some idea of being “different” that doesn’t actually lead to sales.
In this clip, John Carlton cuts through the confusion and shows a much simpler way to think about it. It’s not about being flashy or unique for the sake of it. There’s a deeper purpose behind it—and once you see it, it changes how you position everything you sell.
Before you go…
This is just a snippet from John Carlton's Simple Writing System course. You can get an additional mini-lesson here.
Would you like to learn how to create your own killer sales messsages… so you never again struggle to write an ad, a sales video script, or an email to your list?
Or learn what must go into a sales letter that converts, so when you hire a copywriter you will know if they are doing a great job or not?
Writing a good ad isn't rocket science.
Like almost everything, if you take a bit of time to learn a few simple and proven secrets, everything else is just ridiculously easy.
Sign up here, and John Carlton will teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter. And, the course is free!