Most entrepreneurs think they know what a lead is worth… but when it comes time to act on that belief, their behavior tells a very different story. They hesitate, they underpay, and they leave easy opportunities on the table—without even realizing it. That gap between what you think a prospect is worth and what you actually do about it can quietly cost you sales every single day.
In this clip from John Carlton’s Action Seminar, John Carlton cuts through the confusion and challenges a common mistake most entrepreneurs make. It’s a quick, eye-opening moment that may change how you look at referrals, prospects, and the real value of a ready-to-buy customer.
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