You can write great emails… build a solid list… even make sales. But if your messages aren’t actually reaching the inbox, none of that matters. And the scary part? You might be doing ...

Why do people stay stuck in situations they don’t really like… even when they know something better is possible? It’s a question that comes up again and again in business. The truth is, ...

Too many business owners chase the next tactic. The next tool. The next “easy” opportunity that promises fast money. But after decades of coaching entrepreneurs, Brian Johnson has seen the same pattern again ...

What if the price you’re charging right now is quietly costing you a fortune? In this video clip from his Action Seminar, John Carlton talks about the real way pros think about pricing—less ...

If you think great testimonials just show up on their own… you’re leaving serious money on the table. In this video clip from one of his copywriting hot seats, John Carlton explains why ...

What do you do when one wrong word could get you in serious trouble? In this video, John Carlton tells a story that starts in a wild Nevada biker bar… and almost ends ...

Most headlines fail before the reader even gets past the first few words. They try too hard. They promise too much. They use “power words” that don’t have any power left. And instead ...

John Carlton has a simple rule: if you have to explain why something is powerful, it probably isn’t. The same is true in sales. If you have to keep talking to make your ...