In this video, David Deutsch reviews bullets for a member of his Inner Circle. Bullets are one of the most important parts of your sales message, and it is said that each one ...
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Have you ever wondered what makes a truly brilliant idea? In this video, David Deutsch dives into the story behind one of the most clever, impactful ideas he’s ever come up with—a title ...
Negotiation isn’t just about numbers—it’s about strategy, preparation, and understanding your goals. In this episode, we sit down with Aaron Winter to dive deep into the art of negotiation. Aaron shares a surprising ...
If you don’t grab your prospects at the very beginning of your copy, you have lost them, and have lost a sale, because chances are good that they won’t be back. A lot ...
This hot seat has John’s official testimonial-getter, Mark Landstrom, explaining how to get great testimonials. The discussion includes the fundamentals of sales detective work, and bonding with clients and prospects. Mark explains how ...
In this video, David Deutsch is reviewing copy that is trying to sell women’s golf clubs to men. Because as men get older they can grip the smaller clubs better. But, you can’t ...
In this video, David breaks down the nuances of creating copy that converts—starting with a product as challenging as a sleep supplement. Learn how to transform abstract concepts like the “bliss molecule” into ...
Are you writing copy that truly connects with your audience? In this discussion, David Deutsch discloses the secrets behind crafting emotionally charged, effective copy that doesn’t just inform… but moves your reader to ...
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