David discloses the first thing you should do when reviewing your copy. This will save time and frustration, especially if you send your copy to someone else to review.   Imagine what it ...

People are looking for authenticity in copy, and David Deutsch shows what you have to do to have your copy stand out./This is important to do, especially today when everyone is copying everyone ...

In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From learning the nuances of keeping an audience engaged to identifying patterns in successful ...

Are you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. Drawing inspiration from expert insights and practical strategies, he breaks ...

In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s perspective and evoking an emotional response. Drawing on lessons from influential figures like ...

Especially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds us that in order to ...