by John Carlton | John Carlton's Best Ads, Lessons
This corner of the Marketing Rebel Insider’s Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail. You can check out all of my Best Ads… and The Stories Behind Them by heading to this...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This letter was purposely written to cover a glaring oversight I’d missed in all my other golf ads. Namely… identifying where the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I’ve written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that’s a bit of an...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece– this...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan...
by John Carlton | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in “The Simple Writing System” and...
