by John Carlton | John Carlton's Best Ads, Lessons
This corner of the Marketing Rebel Insider’s Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail. You can check out all of my Best Ads… and The Stories Behind Them by heading to this...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them You have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort...
by John Carlton | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in “The Simple Writing System” and...
