by John Carlton | John Carlton's Best Ads, Lessons
This corner of the Marketing Rebel Insider’s Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail. You can check out all of my Best Ads… and The Stories Behind Them by heading to this...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport. They don’t bat an eye when I address them as “golf nuts” (which I frequently do). They...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them You have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based...
by John Carlton | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in “The Simple Writing System” and...
