John Carlton’s Best Ads: Your Personal Invitation
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece...John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information.
You can check out John Carlton’s “22 Minutes and 17 Seconds” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
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John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones...John Carlton’s Best Ads: The One-Legged Golfer
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in “The Simple Writing System” and...
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