Easily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and suddenly you’re off on a wild ride ...
Blog
Subscribe and get our monthly newsletter in your inbox.
One of the biggest challenges in marketing isn’t a lack of knowledge. It’s having so much knowledge that you forget what it feels like to be on the other side of the conversation. ...
Every copywriter eventually runs into the same frustrating problem: you know a sales letter, ad, or promotion can be improved, but you’re not sure where to start. The existing control is already working, ...
How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain ...
I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read ...
If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every ...
I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but you can. I haven’t tested this option, but ...
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of ...
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]