Copywriting Hotseat: Avoiding Cliche in a Jaded Market: Marketing

Copywriting Hotseat:  Avoiding Cliche in a Jaded Market

This hot seat is for a self-improvement product.  Chris has a method that takes 4 1/2 minutes and will change someone’s life.

The problem is that there are so many products that will “change your life” and enable you to “take it to the next level” that you can’t actually use those words.  Your prospects have heard it all so many times that they will just yawn…even if you really have the goods.  You have to find a unique way of saying it to get beyond the super-skepticism.

This video is as much about the process as it is about the finished product.  You can watch John as he tries to improve the headline, the intro to the copy, the USP, and the offer…live on stage (is that too cliche?).


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Stan Dahl & The Marketing Rebel Team

 

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