Copywriting Hotseat:  Pinpoint Your USP

Jim is a commercial printer, who includes “done for you” printing management services for his clients.  He doesn’t charge extra for this and even says he can save his clients 10% – 15% on their costs because his ordering is much more efficient.

They spend a lot of time focusing his USP.  He has a unique service but is having a bit of trouble communicating it.  There are several attendees that use a lot of printing that give him their perspective on why his service would be attractive to them.

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