Copywriting Hotseat:  Staying Under the Radar

Usually a marketer wants to get the word out as much as possible.

Not Michael. He is afraid that he will be squashed by various federal agencies if word gets out about what he is doing, even though it is legit.

Michael sells information that teaches business owners how to keep the government at bay.

He is currently selling on referrals and his letter sold 179 out of 181 sent out (on one he insulted the prospect’s wife, who was listening in on the phone). He has a product that hits the greed gland, and the letters were all sent to referrals. That is a great combination.

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