Copywriting Hotseat: Reading List, Going Deep, Etc: Marketing

This video from the first Copywriting Sweatshop, was supposed to be a critique of a sales letter to the high-tech industry.

John did make a couple of comments on the copy but most of this section of the seminar was devoted to answering questions from the participants.

There was a discussion of books that copywriters should be reading and how to go deep when doing research.


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