Don’t do this on Facebook: Marketing

Don’t do this on Facebook

For several years now, Facebook has been a great source of free traffic for websites.  Of course, marketers have taken full…and, in some cases, excessive…advantage of this.  There has been more and more abuse in recent years, especially by websites that are in highly competitive markets or which contain content that would never be allowed on Facebook itself.

On December 18, Facebook continued its fight against such abuse by announcing a further clampdown on posts they consider worthless as well as those that contain links to websites that have little content but are “smothered in ads”.  They have developed an algorithm that will detect posts that violate these rules and will highlight pages that are consistent offenders.

They are sharply reducing the reach of such posts and, if a page continues to break the rules, will slash the reach of all posts on that page.

In fact, the title of this post would trigger one of their filters, which disallows headlines that leave out information or are misleading.

Their “no-no’s” include:

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Stan Dahl & The Marketing Rebel Team


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