Facebook Advertising:  Intro to Audiences and Re-targeting

Facebook advertising is hot right now. It is relatively inexpensive, easy to use and allows you to target your message to prospects who are interested in your product.

Facebook also helps you to get to know your prospects, through their “audience insights”, which was discussed in the video about Facebook like campaigns (if you didn’t see that yet, go here).

In case you didn’t know, re-targeting refers to the ability of advertisers to “follow you around” once you visit their website or buy their product.

To use re-targeting for Facebook ads, you first have to build a relevant audience, which is explained in this video.  We also set up a basic sales funnel and show how to create audiences for each step of the process so you can re-target effectively.

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Stan Dahl & The Marketing Rebel Team