How To Go Live on Facebook: Marketing

How To Go Live on Facebook

One of the best ways to encourage engagement with your prospects is to communicate live.  Webinars have been around for quite a while and have been the go to avenue for creating excitement and engagement.  However, webinars are usually used for selling, and people are becoming jaded and less likely to take the time out of their day to attend.

Facebook has always been all about consistent engagement with fans and followers.  And, since a large portion of the universe is now on Facebook, it is a great place to communicate with your prospects.

Now you can combine the immediacy and attractiveness  of live video with the reach of Facebook.  In the summer of 2015 Facebook started rolling out Facebook Live, which allows you to  broadcast live as a post to your Facebook timeline or business page.

The process for mobile devices is quite simple.  I tried it out on my ipad and didn’t have any trouble getting up and running.

In this post I will show you how to create and post a live video to Facebook

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