How to use Facebook’s Power Editor

I have been using Facebook’s Power Editor to create a few ads, so I decided to make a video to show others how to use it as well.  It offers some features that you can’t get with the regular Facebook ad creator and may appear a bit daunting at first glance, but it is relatively simple.

The video is an introduction and brief (about 20 min) run-through of how to create an ad with the Power Editor, along with an introduction to the concept of custom audiences, which allow you to target your ads better, and the conversion pixel, which lets you track the results of your ads.

If you are using Facebook advertising and never used the Power Editor, or if you are just getting into creating Facebook Ads, this video will be helpful.

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Stan Dahl & The Marketing Rebel Team