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What if becoming a better storyteller has less to do with “learning techniques” and more to do with what you feed your brain every day? In this video, John Carlton pulls back the curtain on where great storytelling really comes from — and it’s probably not where you think. It’s not fancy formulas or trendy
Only companies such as Meta, Coca-Cola, or McDonalds have the resources to get their message to every man, woman and child in the world. Yet it is amazing how many companies die trying. The solution comes from the military strategy of “concentration of force”—narrow your target to the point where your forces can be effective
This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It’s not a “nice” ad. You will
In this conversation, David Deutsch interviews renowned copywriter and direct marketing expert Dan Kennedy. Kennedy discusses his career, his approach to copywriting, and strategies for maximizing profitability as a writer. He emphasizes the importance of leveraging skills across different business ventures, avoiding the trap of trading time for money, and structuring compensation based on results
In this video, David Deutsch reviews bullets for a member of his Inner Circle. Bullets are one of the most important parts of your sales message, and it is said that each one must be able to sell the product on its own. This is a great look into the mind of a successful copywriter
Melanie Benson has been coaching entrepreneurs for many years. She finds that the correct mindset is necessary to success. In this clip from the Action Seminar, she discusses the first step to developing a good mindset. Melanie Benson: First thing we got to do is we got to clear the head trash and I know
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