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Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport. They don’t bat an eye when I address them as “golf nuts” (which I frequently do). They glorify in their passion. They are so irrational, in fact… that we found products which
Herschell G. Lewis, a former professor of English literature and cult horror filmmaker, transitioned into a successful career in direct marketing and copywriting. In this conversation with David Deutsch, he shares insights on the power of words and their critical role in persuasion. He emphasizes that small word choices can significantly impact effectiveness, such as
John Carlton doesn’t mince words—and in this video, he explains why most writers today are easier to beat than ever. Standards have dropped. Editors are disappearing. Sloppy writing is getting published every day. And that creates a massive opportunity… if you’re willing to raise your own bar. If you want to become the writer clients
This month David interviewed Aaron Winter. Aaron Winter ran a highly successful copywriting agency for many years that generated over a quarter of a billion dollars in sales and is an expert at generating win-win deals between copywriters and clients. I sat down with him recently to get his thoughts on how both copywriters and
What if becoming a better storyteller has less to do with “learning techniques” and more to do with what you feed your brain every day? In this video, John Carlton pulls back the curtain on where great storytelling really comes from — and it’s probably not where you think. It’s not fancy formulas or trendy
Only companies such as Meta, Coca-Cola, or McDonalds have the resources to get their message to every man, woman and child in the world. Yet it is amazing how many companies die trying. The solution comes from the military strategy of “concentration of force”—narrow your target to the point where your forces can be effective
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