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Why do some businesses grow into something meaningful while others never seem to get off the ground? The answer isn’t always better marketing, more money, or working longer hours. Sometimes the biggest difference is something that happens long before a business ever opens its doors. In this thought-provoking clip, Michael Gerber, bestselling author of The
This is an ancient manuscript for an ad I wrote maybe 35 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have dozens of banker’s boxes in the garage stuffed with files, notes, ads and what-not–some of it going back thirty years. Most of
Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece… and the list was fatiguing. So I took a more clever path to their heart (and wallet). Specifically… it’s all about legally scoring lower
Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. The client is a “coach”– a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing stress and work hours, while increasing income. The dollar amount in the headline comes from an audit by a
If you’ve ever wondered how to build a business that feels natural instead of stressful, you’re going to love this conversation. In this audio, David Deutsch talks with Matt Furey, a former world champion athlete who discovered that the same discipline and focus used in martial arts can also be used in copywriting and business.
Why do some headlines stop you cold… while others get ignored instantly? 🤔 According to long-time business coach Jon Correll, the difference isn’t luck—it’s knowing a few powerful headline styles that grab attention and make people curious enough to keep reading. In this clip from John Carlton’s Action Seminar, Correll runs through several headline approaches
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