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Most people think they understand what a USP is… until they try to use it. Then everything gets fuzzy. They either try to sound clever, copy what everyone else is doing, or chase some idea of being “different” that doesn’t actually lead to sales. In this clip, John Carlton cuts through the confusion and shows
Most people sit down to write copy with the wrong mindset… and it quietly kills their results before they even start. They second-guess themselves, hold back, and try not to “sell too hard.” But what if that hesitation is exactly what’s keeping you from getting paid what you deserve? John Carlton shares a different way
I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but you can. I haven’t tested this option, but my gut tells me a little ostentatious “wedding invite” detail would boost readership. More ”take away” stuff, too: The public is NOT
Most copywriters think they know how to write bullets… until they see what actually makes people stop, lean in, and say “I want this.” The difference isn’t just what you say—it’s how you say it. And small changes most people ignore can completely change how your words hit. In this clip, John Carlton breaks down
Most people think good ads are built on logic. Clear facts. Solid arguments. Reasonable proof. And on paper, that sounds right. But if you’ve ever written something that should work… and it didn’t… you’ve already felt the gap between what makes sense and what actually sells. In this clip, John Carlton pulls you into that
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and adapting. The conversation covers both the thinking behind writing and practical tips,
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