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What makes people say “yes” to an offer? Many copywriters spend their time talking about features, benefits, and what their product does. But sometimes the real reason people buy is something much deeper—and understanding that can completely change the way you write. In this clip from one of his coaching sessions, A-List copywriter and copywriting
This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. A massive market, but one with huge, well-financed competitors (ie Reader’s Digest, Prevention and a long list of newsletters published by well-known
What makes people say “yes” to an offer? Many copywriters spend their time talking about features, benefits, and what their product does. But sometimes the real reason people buy is something much deeper—and understanding that can completely change the way you write. In this clip from one of his coaching sessions, A-List copywriter and copywriting
If your copy isn’t getting the response you hoped for, the problem may not be your writing. It could be the way you’re thinking about what you’re selling. A small change in perspective can make your message more powerful and help your words connect with the people you want to reach. In this clip from
Many copywriters make the same mistake without even realizing it. They try to make their message appeal to everyone, thinking it will bring in more customers. In reality, that approach can make your copy feel weak and easy to ignore. In this coaching session, A-list copywriter and coach David Deutsch shares a simple idea that
In this video (originally created as a bonus for his Inner Circle group), David is interviewed by Lydia England, host of Copywriters with Coffee Talking Copy: the super-exclusive weekly gathering of Agora’s top financial copywriters. There are a lot of tips and tricks that you can use to move your own copy to the next
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