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Brian Johnson: This is something that I want to just hit on and you don’t have to be an expert in this. But I think you should be aware of it and be thinking about it as you’re building your marketing campaigns and running your business and. It’s actually to me life cycle to me
Cold calling can feel uncomfortable, especially when you’re worried about rejection. But Shamus Brown says the problem may not be cold calling itself. A few smart decisions before you ever pick up the phone can make a big difference in how those calls go. In this clip from John Carlton’s Action Seminar, Shamus offers a
Getting your ideas into the hands of customers doesn’t have to take months of planning or endless polishing. In fact, waiting until everything feels perfect can keep you from making progress. Many successful entrepreneurs have learned that taking action quickly is often the key to building a business that grows. In this clip from John
Here is a good example of a “lipstick” letter. The reference is to the old comedy routine of coming home with lipstick on your collar — and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of anything. Clients come to
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and adapting. The conversation covers both the thinking behind writing and practical tips,
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