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On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny’s original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but went far deeper to help Paula promote
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just camps, but summer camps. Not just summer camps but sports summer camps. This market is very concentrated. In fact, his prospect list is composed of 15 camp owners. Plus,
One of the biggest hurdles in putting on an online event is getting people to actually show up. So you need to make it as easy as possible for them. One way is to include a link in your reminder emails that will allow them to add the event to their calendar… whichever calendar they
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