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For a lot of entrepreneurs, the biggest frustration isn’t working hard… it’s watching less talented competitors get more attention, more customers, and more sales. And after a while, you start wondering if being “better” even matters anymore. In this clip from a copywriting hot seat, John Carlton talks about a simple shift that can completely

For decades, John Carlton has watched business owners and copywriters make the same mistake over and over again — they accidentally lose the reader before they ever make the sale. Not because the offer is bad. Not because the product doesn’t work. But because the message gets tangled, complicated, and hard to follow. In this

In this video clip from the Action Seminar, Mike Koenigs discussed his favorite productivity-building tools. Mental and Physical Fitness and diet are important. He also shared several other tools. Mike’s comments: These are my productivity multipliers. Here they are…a little philosophical: Number 1: Surgically remove psychic vampires from your life. OK? I think I can

The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and personal goals. John’s comments: I want to talk about breaking things down. One of the things you do… let’s talk about…how people would like to be or have been… don’t

In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s comments: When you are thinking about headlines (this is something I notice a lot in copy that I review), this is not a hard-and-fast rule…think in terms of three’s. Think in terms of three

John Carlton has spent decades helping entrepreneurs figure out what actually gets attention… and what gets ignored. In this copywriting hot seat clip, the conversation takes a turn into a marketing strategy that many businesses stopped using years ago — even though it still has the power to stand out in a crowded world of