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There’s a big mistake entrepreneurs make when they try to connect with customers… and most of them don’t even realize they’re doing it. They think they’re being empathetic. They think they’re relating. But instead, they end up sounding fake, pushy, or disconnected without meaning to. In this clip, John Carlton cuts right into one of
Most business owners think their marketing problem starts when the prospect reads the pitch. John Carlton has spent decades showing entrepreneurs that the real battle often happens much earlier… before the decision-maker ever sees a single word you wrote. And if you miss that part, even a great offer can disappear into a trash can
You’ve got ideas. Lots of them. But which ones actually work—and which ones are just distractions? Most entrepreneurs never really find out. They follow what feels right, chase what’s interesting, and hope something sticks. Over time, that guesswork quietly costs them time, money, and missed opportunities. In this clip from a marketing hot seat, Stan
Most entrepreneurs think they know what a lead is worth… but when it comes time to act on that belief, their behavior tells a very different story. They hesitate, they underpay, and they leave easy opportunities on the table—without even realizing it. That gap between what you think a prospect is worth and what you
This piece is taken from a hot seat that John Carlton and Stan Dahl conducted. Harlan Kilstein is on the hot seat. He is an experienced marketer and copywriter who is trying to generate more revenue in three of his niches. You can watch this on video here: John’s advice: People come in and buy
If you’ve ever wondered why some copywriters seem to attract all the attention while others struggle to stand out, the answer may be simpler than you think. In a crowded marketplace filled with endless noise, the people who rise above the competition often master skills that many others overlook. And once you see what separates
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