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Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in “The Simple Writing System” and in “Kick-Ass Copywriting Secrets” — about the expert who
Most people struggle with marketing not because they can’t write… but because they’re talking to the wrong people—or worse, no one at all. If you’ve ever felt like you’re guessing who your audience is, or hoping your message lands, this will hit close to home. In this short training, James Schramko shows a much simpler
Here’s a great twist on letting the reader know there’s a bargain afoot. Instead of just slashing the price by $31… I urged the client to actually create special accounts for each name on his “Hot List”… and stuff it with some cash. Specifically, $31. The “catch” is, you can’t take the money out, and
If you use Gmail you have probably been exposed to their latest efforts to sheild you from those “wascally” marketers who are doing their best to separate you from your money. You have probably been switched (upgraded?) to their new system of sorting incoming email. They have 3 inbox folders: Primary, Social, and Promotional. When
Math is not just for scientists and people walking around with pocket protectors (Do they still use those?). Everyone can benefit, both in their everyday life and in business with an understanding of how to do math quickly and easily in his head. At the grocery store, in a restaurant, when dealing with suppliers and
This is going to be based on “How to Double Your Power to Learn” by Eugene Schwartz. I have looked into several “speed reading” courses over the last several years and this seems to be the simplest to learn yet very effective. I will be explaining the approach he suggests, but I will be emphasizing
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