We all sometimes find emails we opted-in to receive in our spam or bulk folder.  Sometimes popular ISPs (AOL is by far the worst about this, followed by Yahoo) will decide they are so sure an email you requested is spam they don’t bother to deliver it to you at all.

If there are emails you want to be sure to receive (like, for example, emails about new & cool stuff in the Marketing Rebel Insider’s Club), you can take the “spam / not spam” decision away from your ISP or email client by doing what’s called “whitelisting” email addresses that send you messages you want to be sure land in your inbox.

Spouses, children, and close friends should probably join Marketing Rebel on your white list 🙂 .

You’ll find instructions on how to add an an email address to your whitelist just a bit further down this page. Specific instructions for the most common providers & systems and general instructions if you read your email some other way.

NOTE: Email providers change this process frequently. If you find something here out-of-date or missing, please create a post and let us know.

IMPORTANT:  You should test this process immediately by whitelisting the email address that sends you information about the  Marketing Rebel Insider’s Club – stan@marketingrebelemail.com.

LAST TIP: – If you send bulk email to your prospects or clients, you should check out Part 2 of the email marketing course available here in the MRIC – Getting Email Delivered… Read… and Acted On. That lesson is all about doing everything your can to keep the emails you send you of the spam filter.

This post was updated on June 8, 2016.  If you find any errors, please open a support ticket and report it to Anne.

Click to jump to your email provider or tool, or just scroll down the page.

Gmail
Yahoo
AOL
Outlook.com (previously Hotmail, Windows Live, Outlook, MSN Email)
Outlook Desktop Application
iCloud, Earthlink, AT&T, Comcast, Mozilla Thunderbird
Norton AntiSpam, McAfee Products, Trend Micro, SpamAssassin, Barracuda Networks
SaneBox, SPAMfighter, Cloudmark SpamNet, Mail Washer, ChoiceMail, Spam Sleuth

Please note that Outlook Express has been discontinued.

Gmail:

If our emails land in your promotional inbox and you want them in your primary inbox:

1.  Open your Promotional inbox

2.  Hover over the MRIC email listing (don’t open it)

3.  Click and drag the mouse to the box that says “Primary”.  It will say “move 1 conversation” as you drag the mouse

4.  Release the mouse button when you get to the “Primary” box.  You will then be asked if you want all email from that address to go to the primary box.  Click on “yes”.

gmail_inbox_demo

To remove the “social” and “promotions” inboxes:

1.  Click on the gear icon (upper right)

2.  Click on “settings”

3.  Click on “Inbox”

4.  Uncheck the boxes next to all but the primary inbox.

gmail_inbox_demo2

Then…

gmail_inbox_demo3

 If one of our emails lands in your spam folder:

  1. In your spam folder, select the email
  2. Click “Not spam” 

When a message is not spam in gmail

To add our email address to your contact list:

  1. Open the email
  2. Hover your mouse over the sender’s name and a box will appear
  3. At the bottom of the box, click on “Add to Contacts”
  4. You will receive a message that the email was added to your contacts.
  5. If you want to add/edit the contact, click on “view contact details”,  add/change anything you want in the screen that appears.

Gmaill_Whitelisting

To add a contact manually:

Gmail is currently changing its contacts interface.  The new one doesn’t have a “new contact” option.  It only allows you to add contacts from your circles or from a .csv file.  If you want to add a contact manually, you have to go back to the old interface.  To do that:

  1. Click on “Gmail” in the upper left
  2. In the drop down menu click on “Contacts”
  3. Click on “More” (at the bottom of the list)
  4. Click on “Leave Contacts Preview”
  5. Click on the red button that says  “New Contact” at the top
  6. Enter name, email and any other info you want
  7. As you enter the info, the contact is created automatically. 
  8. To go back to the new interface, go to the bottom of the list at the left and click on “Try Contacts Preview”.

Please note that this information is current as of June 8, 2016.

Gmaill_Whitelisting2

Yahoo:

 If one of our emails lands in your spam folder:

In your spam folder:

  1. Select the Message
  2. Click on “Not spam”

To add our email address to your contact list:

  1. In your inbox, check the box to the left of the sender you want to add to your contacts
  2. Above the list of inbox messages, toward the right there is a gear-shaped icon, which is for “more options”.  Click on it.
  3. In the drop-down menu, click on “add sender to contacts”.
  4. Edit the information in the box that appears
  5. Click “Save”
  6. Click “Done”

How to whitelist an email in yahoo

 To add a contact manually:

  1. Click on the “contacts” icon in the upper left of the page
  2. Click  “New contact”
  3. Enter the contact info into the box that appears
  4. Click “Save” at the bottom of the box (Not shown here)

Yahoo manually add contact 1

Then…

Yahoo manually add contact 2

Create a Filter To Ensure Delivery

  1. – Move your mouse over or tap the “Gear” icon in the top right navigation bar.
  2. – Select “Settings” from the list that drops down.
  3. – Choose “Filters” located on the left side of the page.
  4. – Click the “Add” button on the Filters page.
  5. – Create a name such as “Whitelist” in the “Filter name” field.
  6. – In the “From” field leave the default “contains” selected.
  7. – Enter our email address stan@marketingrebelemail.com in the text box next to “Contains…”
  8. – Choose the destination folder to which you would like the message delivered. For example: Inbox.
  9. – Click or tap “Save…”
  10. – You will see in the next screen -Deliver to “Inbox” if From contains “Stan Dahl”-
  11. – Click or tap “Save” on this screen.
  12. – You will be returned to your Yahoo! Inbox.

AOL:

 If one of our emails lands in your spam folder:

  1. In your spam folder, select the message
  2. Click on “Not spam”

How to mark an email as not spam in AOL

To add our email address to your contact list:

  1. Open the email
  2. To the right of the sender’s name, click on “show details”
  3. Click on the sender’s name
  4. In the drop-down box, click on “Add Contact.
  5. Fill in the name of the contact in the box that pops up, plus any other info you want.
  6. Click on “Add Contact”

How to whitelist and email address in AOL

To add a contact manually:

  1. In the left column, click on “contacts”
  2. In the top menu, far left, click on “New Contact”
  3. Fill in the info (name and email at the least)
  4. Click on “Add Contact”

How to whitelist and email address in AOL

Outlook.com (Previously Windows Live Mail, Hotmail, MSN Email)

In the new Outlook you cannot just add an email to your contact list or select “not junk”.  That does not guarantee the email will not go to your junk folder in the future.

There are 2 things you can do:

If our email is sent to your “junk” folfer:

  1.  Open the email
  2. Click on “Wait, its safe!”

outlook_not_junk

Manually Add Marketing Rebel  to your Safe List

  1. – Click gear icon on the top right.
  2. – Select “Options” in the drop down list.
  3. – On the Options page under “Preventing junk email” click “Safe and blocked senders”
  4. – Click the link “Safe senders” on the next page.
  5. – Enter the email address stan@marketingrebelemail.com in the text box.
  6. – Click “Add to list”
  7. Marketing Rebel will now be added to your list of “Safe senders”
  8. – Emails added to your “Safe senders” will not be delivered by mistake to your “Junk” folder.

 

Outlook Desktop Application:

If our email lands in your junk folder:

  1. Point the mouse to the email and Right Click.
  2.  Click on “Junk”
  3. Click on “Never Block Sender”

Outlook Whitlelist Contact

.We did

Other Email Client or Service:

The following was created from information obtained from Chris Lang at www.KeyWebData.com.

He has an app that will allow anyone to create a set of whitelist instructions.  If you want to create your own whitelist instructions, there is a link at the bottom of this post.

We are providing this information as a service to you, but since we obtained it from a third-party, we cannot guarantee it accuracy.  All information above this point was verified by us and is accurate at the time of this post.

iCloud

iCloud automatically identifies most junk mail (spam) sent to your @icloud.com address or its aliases and moves the junk mail to your Junk mail folder. If you receive unwanted mail, you can mark it as junk. Messages marked as junk are displayed with a junk mail icon.

Because email messages in the Junk folder are automatically deleted after 30 days, periodically check the Junk folder for email messages that were marked as junk mistakenly.

To indicate that an email message from Marketing Rebel Insider’s Club isn’t junk:

  1. – Click the Junk folder in the sidebar.
  2. – Select my email message, then click the “Not Junk” button in the top right of the message window.

The message is moved to your Inbox. Subsequent email messages from Marketing Rebel will no longer automatically marked as junk.

By default, messages in the Junk folder are deleted after 30 days so be sure to check it often to whitelist relevant email.

Earthlink

If you are not receiving email at Earthlink, there are two actions you can take.

    1. – Check “Suspect Email” folder
    2. – Add to your address book

With Earthlink, if you have SpamBlocker turned on, suspect messages are automatically send to your Suspect Email folder if the Domain is not in your address book.

Suspect Email Folder

    1. – While in the “Suspect Email” folder, if you see Marketing Rebel Insider’s Club
    2. – Select the “Move to Inbox and Add Contact” option from the pull down menu.
    3. – This will add stan@marketingrebelemail.com to your Address Book for future email delivery assurance.

Address Book Inclusion

    1. – Open the email.
    2. – Click “Add to Address Book” in the email header.
    3. – Use the “Address Book Editor” to verify the sender’s contact details and click “save.”
    4. – Fill in stan@marketingrebelemail.com as the email address of the sender.
    5. – Any mail sent with the same Domain (right of the @ sign) will now be delivered to your Inbox.

AT&T

  1. – Open the email message from the sender you want to add to your address book.
  2. – Click on the “Save Address” link (below) next to the “From Address.
  3. – Check the “Add to Contacts” box (below) and click “Save.

Comcast

  1. – Please open the email from Marketing Rebel Insider’s Club
  2. – Click on the button at the top left of the email that says:
stan@marketingrebelemail.com
+ Add to Address Book
  1. – That will open your edit contact screen
  2. – Then click “Save” and you’re all done.

Mozilla Thunderbird

  1. – Click the Address Book button
  2. – Make sure the Personal Address Book is highlighted
  3. – Click the New Card button. This will launch a New Card window that has 3 tabs: Contact, Address and Other
  4. – Under the Contact tab, copy and paste the “From” address, stan@marketingrebelemail.com into the email dialogue box
  5. – Click OK

Norton AntiSpam

This problem may happen if stan@marketingrebelemail.com is accidentally added to the Blocked List.

To remove the stan@marketingrebelemail.com from the Blocked List:

  1. – Start your Norton product.
  2. – Click Settings.
  3. – Depending on your Norton product, do one of the following:

For Norton 360:

    • In the Settings window, under Detailed Settings, click AntiSpam.
    • On the Filter tab, next to Blocked List, click Configure.

For Norton Internet Security:

    • In the Settings window, on the Network tab, click Message Protection.
    • Under AntiSpam, next to Blocked List, click Configure.

In the Blocked List window, select the item that you want to remove, and then click Remove.

  1. – Click Apply, and then click OK.
  2. – If you do not find stan@marketingrebelemail.com in the Blocked list, go to next step.

To add stan@marketingrebelemail.com to the Allowed List:

    1. – Start your Norton product.
    2. – Click Settings.
    3. – Depending on your Norton product, do one of the following:

For Norton 360:

      • In the Settings window, under Detailed Settings, click AntiSpam.
      • On the Filter tab, next to Allowed List, click Configure.

For Norton Internet Security:

      • In the Settings window, on the Network tab, click Message Protection.
      • Under AntiSpam, next to Allowed List, click Configure.
    1. – In the Allowed List window, click Add.
    2. – In the Add Email Address window, from the Address Type drop-down, select the address type.
    3. – Add stan@marketingrebelemail.com, and then click OK.
    4. – In the Allowed List window, click Apply, and then click OK.

McAfee Products

    1. In order to add the friends to whitelist, please open McAfee and click on ‘Web & Email Protection”
    2. Then click on “Anti-Spam”

There you can see various settings. You can change the spam protection level, change filter settings, ect.

    1. Click on “Friends list”
    2. – Please add stan@marketingrebelemail.com to your “Friends List” to always allow emails from Marketing Rebel Insider’s Club.

Trend Micro

If you received an email message that was incorrectly moved to the Spam Mail folder by the Anti-Spam Toolbar you can prevent this from occurring in the future.

The Anti-Spam Toolbar detects spam by looking for certain keywords in the email’s subject or body and matching it with the anti-spam pattern file. Occasionally, it may detect what you consider legitimate email as spam.

To prevent this from occurring you can do either of the following:

    1. – Add the sender to the list of Approved Senders
    2. – Decrease the Spam Email Filter Strength

Note: You can also select the email and click Not Spam to report it to Trend Micro. However, this feature serves only as a reference when we develop our spam database, and it may not have an effect on how the toolbar detects spam.

Add the sender to the list of Approved Senders

    1. – Open Microsoft Outlook or Outlook Express.
    2. – Click the Spam Mail folder then select the legitimate email detected as spam.
    3. – Click Approve Sender on the toolbar.
    4. – Click Yes when the confirmation message appears.

Decrease the Spam Email Filter Strength

    1. – Open Microsoft Outlook or Outlook Express.
    2. – Click Trend Micro Anti-Spam then click Settings.
    3. – On the Spam Filter tab, move the slider bar to select a lower filter strength.
    4. – Click OK to save your settings.

SpamAssassin

    1. – Add the following entry to your user_prefs file, which is found in the .spamassassin subdirectory on your web/mail server
    2. whitelist_from stan@marketingrebelemail.com
    3. – Save the user_prefs file or move the updated copy to your .spamassassin subdirectory.

Barracuda Networks

The Barracuda Spam Firewall is a popular spam filtering solution. Barracuda uses several algorithms and processes to determine whether emails are spam. Occasionally, it will mark a legitimate message as spam. There are two methods to whitelist email senders so that the firewall will not quarantine future email.

Whitelist Quarantined Senders

    1. – Open your email client. Barracuda should send you a summary each day listing quarantined items. Choose the most recent Barracuda email message.
    2. – Locate the email from Marketing Rebel Insider’s Club and the sender email address stan@marketingrebelemail.com that you do not want quarantined in the future. Click on the word “Whitelist,” which is in green print to the right of the email title. This will open your list in a web browser.
    3. – Click the box to the left of the email that you would like to whitelist. At the top of the page, click “Whitelist.” Barracuda will not block or quarantine the sender whose email address appears on the whitelist.

Whitelist Senders and Domains

    1. – Open your web browser. Navigate to your company’s Barracuda firewall homepage.
    2. – Click on the “Block/Accept” tab.
    3. – Choose “Sender Domain Block/Accept.” Enter the Domain name from stan@marketingrebelemail.com to whitelist. For example, you can enter aol.com to allow all AOL addresses.
    4. – You may enter a comment to remind you why you allowed this Domain. Click “Add.”
    5. – Click your mouse on the “Email Sender Block/Accept” tab. Enter the email address of an individual sender that you want to whitelist, such as “ stan@marketingrebelemail.com
    6. – Include a comment. Click “Add.” In the future, Barracuda will not block emails from this sender.

Most Used Spam Filters

SaneBox

    1. – Open your Webmail or Gmail where you use SaneBox.
    2. – Open your @SaneLater folder.
    3. – If you find an email from Marketing Rebel Insider’s Club or an email from stan@marketingrebelemail.com in @SaneLater…
    4. – Please drag my email to your Inbox folder.
    5. – By doing this you will always get our great content in your Inbox from now on!

SPAMfighter

Highlight the email from Marketing Rebel Insider’s Club with the email address stan@marketingrebelemail.com to Whitelist.

Click “More” in the SPAMfighter Toolbar and select “Whitelist”.

Here you can choose if you want to Whitelist the email address stan@marketingrebelemail.com or the whole Domain.

To be sure that all emails from people in your Outlook contacts get through to you, you can import and Whitelist them.

To do this, follow these steps:

    1. – Click “More” in the SPAMfighter toolbar.
    2. – Then “Options”
    3. – Then “Filter settings”
    4. – Then “Blacklists & Whitelists”
    5. – Then “Whitelist email address”
    6. – Then “Import”.
    7. – Select your ‘Address Book’ and click on “Check all”
    8. – Click “Add”
    9. – Click “Apply”

If you get a pop-up box offering you to upgrade to SPAMfighter Pro it is because you have exceeded the limit of 100 addresses. You can fix this by buying SPAMfighter Pro or by deleting some of the addresses in your Black/White list. If you want delete addresses, please go to:

    1. – Click More” in the SPAMfighter toolbar.
    2. – Then “Options”
    3. – Then “Filter settings”
    4. – Then “Blacklists & Whitelists”

Cloudmark SpamNet

    1. – Select Cloudmark | Options… from the Cloudmark SpamNet toolbar in Outlook.
    2. – Click Advanced.
    3. – Go to the Whitelist tab.
    4. – Click the Add button.
    5. – Type: stan@marketingrebelemail.com
    6. – Click OK.
    7. – Click OK.
    8. – Click Yes.
    9. – Click OK.

Mail Washer

    1. – Click Tools, then Blacklist & Friends.
    2. – Click Add… on the right, the Friends list side.
    3. – Make sure Plain email address is selected.
    4. – Type: stan@marketingrebelemail.com
    5. – Click OK.
    6. – Click OK.

ChoiceMail

    1. – Open ChoiceMail
    2. – Click on the Senders tab
    3. – Choose “Approve another Sender”
    4. – Type in the sender email address stan@marketingrebelemail.com
    5. – Click on OK

Spam Sleuth

    1. – Select File, then Configure.
    2. – Go to the Friends category.
    3. – Make sure Active is checked.
    4. – Type: stan@marketingrebelemail.com on a line by itself in the entry field.
    5. – Click OK.

Marketing Rebel Insider’s Club is in no way associated with any of the brands, websites or applications quoted here. All Trademarks ® are the property of their respective owners.

Generate your own whitelist instructions for greater Email Delivery here…

If you have any questions about this (as it relates to Marketing Rebel emails), please open a support ticket at www.MarketingRebelSupport.com

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