by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Teran Dale is an adwords expert who runs a consulting business where he sets up and maintains his clients’ Adwords campaigns. Currently he charges an up front set up fee and a monthly maintenance fee. He is frustrated with this model because he sees his...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is an attorney who is creating a sales letter for a franchise opportunity for doctors. He is writing the letter on behalf of his client, who is a doctor, and sending it out under his own letterhead. This letter is strictly for direct mail…i t will not be...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is a good example of how to “piggy back” your product to another list. The cover letter is from the guy everyone on the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Whenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It’s a funny headline. But...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business is going on at the moment. While most people are singing the...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Wally is on the hot seat. He wrote a letter targeted to small business owners that offers them a system that will put their business on autopilot. John explains the thought process he uses when writing and shows Wally how to put more punch into his headline by...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I first learned the “market test” concept from Jay Abraham. He had convinced a major publisher of financial newsletters to...
by The Marketing Rebel Team | Lessons
The book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It’s true. I couldn’t make this stuff up. The client actually had the goods — he had learned some pretty remarkable insights and...
