by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. A massive market, but one with huge, well-financed competitors...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
This letter was purposely written to cover a glaring oversight I’d missed in all my other golf ads. Namely… identifying where the reader is now in his game. The audience is full of young guys… old guys… and rookie duffers of all stripes. One...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
John starts off by defining a killer offer. What did he say? Watch the video and you will find out… Dave is on this hot seat. He is selling a book that teaches business owners how to increase their bottom line by slashing their costs. John has...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters… Bob Pierce from OHP golf. You get to experience 2 perspectives…from the copywriter and the client. Click on the arrow to...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business is going on at the moment. While most people are singing the...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
I’ve written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that’s a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
On the hot seat this month is MRIC member Hamoon, who wrote a letter for a client who works on Etsy and wants to recruit more store owners. This hot seat goes a full hour and is packed with information that anyone can use, even those who have never heard of Etsy. One...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Rachel’s passion is helping women (and men) find their voice so they can speak out and be heard. She commands $1,000 per hour for consultations, and wants to expand her reach using the internet. Her market is a bit hard to define. Her biggest challenge is trying...
by The Marketing Rebel Team | Lessons, Tools & Utilities
When you are composing anything, from a sales letter to a video script to a full-length book, it is easier to speak and have your words transcribed than it is to write it all out. But, transcription can be expensive and can add another time-consuming step to the...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump...
