by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
This video is a discussion of an ad directed at creative directors. The discussion includes: Writing headlines…how to get started, how to know if you are on the right track, How to bond with the prospect The best way to write the copy How to “test”...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I’d tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said...
by The Marketing Rebel Team | Inner Game & Winning Mindset, Lessons, The Scuttlebutt Sessions
This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to not just absorb the secrets of world-class business… but...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
One thing that John always says is that it is easy to take someone from raw rookie to 50%. The hardest real estate is that last 10%…where the writer is successful and wants to get better. On the hot seat today is John D. He is a successful copywriter. The ad...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this second segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can’t think of anything unique about your business, and discusses the biggest problem new copywriters have. He goes on to talk about...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
A few years ago John spoke at an event hosted by Lorrie Morgan-Ferrero. This is the first in a series of 8 videos recorded at that event. In this segment, John starts by talking about the copywriting industry in general. He explains what a USP is and how he changed...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Eric teamed up with Ken Goldberg, a successful day trader, to translate Ken’s offline boutique consulting business to an online membership site which will be marketed to the masses. They started a model portfolio the previous June which has returned about 140%...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of “humanizing” your letters. The handwritten notes and circles are in a...
by The Marketing Rebel Team | Lessons, Tools & Utilities
One thing we use a lot on the Marketing Rebel site are HTML snippets. This allows us to add blubs to each post and manage them from one location. When we want to make a change we can make one change instead of 100 or more. The plugin we are using to create these...
