by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including stints on The Tonight Show...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
This hot seat features John, who wrote a letter targeting accident victims to get them to call for an appointment with a chiropractor. His challenge is to get them to read the letter, bond with them quickly, and compel them to call for an appointment for a free...
by The Marketing Rebel Team | Business Process Design and Management, Lessons, Live Event Hot Seats & Copy Critiques
Stan Dahl brought a business consulting background to his partnership with John Carlton. One of the things he did was to help business owners and managers define and optimize the processes that they used in their businesses. During the second Copywriting Sweatshop he...
by The Marketing Rebel Team | Lessons, Tools & Utilities
Normally you cannot just edit a PDF file. Or split one up. Or merge 2 files into one. Or any of a number of things you might want to do. We found a site that allows you to do several things with PDF files. It is very simple to use and is free for up to 2 uses per day....
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is a chiropractor-turned-hypnotist who needs help marketing his products. His main products are hypnosis for weight loss and stop smoking. Right now his main income is from his hypnosis shows and he wants to add some passive income. He is having trouble...
by The Marketing Rebel Team | Lessons, Tools & Utilities
If you have ever visited a site and wondered what theme they were using, this tool can help you out. It is very simple to use. We created a very (very) short video just to demo it. Click here to watch the video: Go here to check it out. We welcome comments on this...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them You can’t see the grabbers that were attached to the following letters. The first was a simple, commercial packet of flower seeds....
by The Marketing Rebel Team | Lessons, Tools & Utilities
This is a neat little tool. You may not use it very much, but when you need it, it will really come in handy. Say you wrote a heading for a sales letter and didn’t capitalize each word. Go to TitleCase.com and enter the header and, within a second, you have it...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them THIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE...
