Here is a video clip where John conducts a great discussion on how to tell a story. He talks about the different levels of awareness, how to pull stories out of your own ...
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Herschell G. Lewis, a former professor of English literature and cult horror filmmaker, transitioned into a successful career in direct marketing and copywriting. In this conversation with David Deutsch, he shares insights on ...
Matt is a chiropractor who has a sales letter for a Carpal Tunnel treatment. This is the 12th letter he has sent to people who haven’t responded in the past. One of his ...
This month David speaks with John Rowley about a promotion that Jon Benson wrote for John’s company. It brought in $5 million in the first 90 days and continues to be one of ...
This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to ...
Effective marketing doesn’t have to be expensive— especially if you know how to get others to do it for you. If you know where and how to look, you’ll find that powerful ...
Staying on top of the martial arts market is no walk in the park. It’s not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills ...
Copywriting 101: Your product is not your product. If you sell half-inch drill bits, you are not selling half-inch drill bits… you are selling half-inch holes which are, after all, what the buyer ...
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