by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
This video is a discussion of an ad directed at creative directors. The discussion includes: Writing headlines…how to get started, how to know if you are on the right track, How to bond with the prospect The best way to write the copy How to “test”...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Usually a marketer wants to get the word out as much as possible. Not Michael. He is afraid that he will be squashed by various federal agencies if word gets out about what he is doing, even though it is legit. Michael sells information that teaches business owners...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this second segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can’t think of anything unique about your business, and discusses the biggest problem new copywriters have. He goes on to talk about...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a letter for a launch of a “make money online” product. A well-known marketer is lending his name to it and promoting it to his list. The launch process will be short…only about a week. Almost half of the hotseat is devoted to the headline, which...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
A few years ago John spoke at an event hosted by Lorrie Morgan. This is the first in a series of 8 videos recorded at that event. In this segment, John starts by talking about the copywriting industry in general. He explains what a USP is and how he changed the...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s all tease. Like the little strumpet at the local watering hole giving you a...
by The Marketing Rebel Team | Copywriting, Lessons, The Scuttlebutt Sessions
A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any new market… but just as important, he has the...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Michelle runs a financial services company with her brother-in-law, Mark. They have a proprietary stock trading method that they lease to stock brokers. It is a fee-based service, so the clients (the stock brokers) are not constantly chasing after commission income....
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Jeremiah and Cherise have a number of sites that generate buyer and seller leads for real estate agents. They have been doing it for about 5 years and are very successful. Once they generate the leads they need to have real estate agents ready to follow up and...
by The Marketing Rebel Team | Lessons, Tools & Utilities
Do you ever have files that are in the wrong format? Maybe Flash (FLV) that you want to be MP4? Maybe you want to strip the audio from a video? Maybe you have a PDF that you want to convert to Kindle format? We found a site that seems to be able to convert just about...
