Swipe File Letter: 22 Minutes And 17 Seconds

This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information.

You can check out John Carlton’s “22 Minutes and 17 Seconds” ad…

… and some of his other top-grossing ads…

PLUS, get additional commentary and insights from John on this and many more of his best ads.

Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.

And start applying those same techniques to your own sales copy.

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