by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s all tease. Like the little strumpet at the local watering hole giving you a...
by The Marketing Rebel Team | Copywriting, Lessons, The Scuttlebutt Sessions
A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any new market… but just as important, he has the...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. A massive market, but one with huge, well-financed competitors...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them…and if you haven’t mastered the secret by the fourth...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Michelle runs a financial services company with her brother-in-law, Mark. They have a proprietary stock trading method that they lease to stock brokers. It is a fee-based service, so the clients (the stock brokers) are not constantly chasing after commission income....
by The Marketing Rebel Team | Lessons, Tools & Utilities
If you have an Apple device, you know that you cannot play Flash video. This is unfortunate, because Flash is very popular among video creators. I purchased an Ipad a few years ago and always wanted to find a way, because a lot of the videos I watch are Flash. In...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business is going on at the moment. While most people are singing the...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Jeremiah and Cherise have a number of sites that generate buyer and seller leads for real estate agents. They have been doing it for about 5 years and are very successful. Once they generate the leads they need to have real estate agents ready to follow up and close...
by The Marketing Rebel Team | Lessons, Tools & Utilities
Audacity is a popular tool for recording audios. It is also free. It is easy to use once you have it set up, but the set up process may be confusing for some, so we created a video to show how to get it working properly. Click on the image to play the video: Here are...
