In this month’s video, David gives 40 tips and insights that will help you put more punch into your own copy. A checklist that every copywriter should have handy at all times… .. ...
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A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You ...
Only companies such as Meta, Coca-Cola, or McDonalds have the resources to get their message to every man, woman and child in the world. Yet it is amazing how many companies die trying. ...
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One ...
David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative. It helps you to open ...
This discussion between David Deutsch and licensing expert Bob Serling explores the lucrative potential of licensing as a business model, particularly for marketers and copywriters. Licensing involves granting others the right to use ...
Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find ...
Gary Halbert & John Carlton. THE most requested, notorious and talked-about call in the series. A topic I have never heard any other players discuss publicly — namely, what it takes to be ...
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