Swipe File Letter: Your Personal Invitation
I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but you can. I haven’t tested this option, but my gut tells me a little...Swipe File Letter: Black Hawk Down!
I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read another one. Non-fiction, and fiction. Newspapers and magazine excerpts don’t count. (One trick I allow myself: At...MRIC Member Hotseat: Get your prospects to respond
On the hot seat this month is Les. His company sells 2 services: One shows timeshare owners a little-known way to save on their taxes, and the other helps unhappy timeshare owners to unload their investment. So, he kind of has something for any timeshare owner. One...Copywriting Hotseat – Pinpoint Your USP
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% on their costs because his ordering is much more...Swipe File Letter: 22 Minutes And 17 Seconds
This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information.
You can check out John Carlton’s “22 Minutes and 17 Seconds” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Copywriting Hotseat – Get Around the Radar
This hot seat features John, who wrote a letter targeting accident victims to get them to call for an appointment with a chiropractor. His challenge is to get them to read the letter, bond with them quickly, and compel them to call for an appointment for a free...A handy tool to compress your images
The file size for images tends to be quite large, and if you have a lot of images on your site, it can affect how quickly it loads. You may not care about it, but Google does. And so do your visitors, most of whom are probably visiting from a mobile device, which...MRIC Member Hotseat: Get Your Prospect Off the Couch!
On the hot seat this month is Darren. He is a tri-athlete (and a Dad) who went from “fat to fit” and wants to share his knowledge with other fathers who may have let their fitness slip a bit (or more) and want to get back into shape so they can enjoy life...How to Send Secret Information
We have all heard of the hacking into corporate data bases, and the attendant theft of private information. We are told to be careful when sending private information online, especially passwords and credit card and bank data. So, if you need to send someone some...
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