(Non) Member Hotseat: Online Marketer Wants to Use Direct Mail: Marketing

(Non) Member Hotseat: Online Marketer Wants to Use Direct Mail

Robert teaches online marketers how to sell online marketing services to offline (brick and morter) biz owners. His current business model relies on a series of launches, and he is looking for something more evergreen. One avenue he wants to explore further is direct mail.

His question…will direct mail work if he is selling to online marketers? This should be interesting to anyone who wants to dip his toe into the direct mail waters. There are also nuggets for those who are more experienced.

There are several direct mail experts in the audience, most notably Jim Curley and Robert Gibson, who give a lot of insight into what Robert can expect in the way of potholes and opportunities.

Some things they discuss:

  • How to/should you generate a direct mail list from a house email list
  • Perils and pitfalls to watch out for when using list brokers (this alone could save a ton of money and aggravation)
  • The “working parts” of a direct mail campaign
  • Whether direct mail is effective when used by online marketers

And much more. Since the direct mail experts in the room don’t market their advice (they just use their knowledge to earn millions for their clients), there is a lot here that you won’t find anywhere else.


This lesson... along with a vast library of small business marketing lessons and training programs...

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... is only available to members of the Marketing Rebel Insiders Club.

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Stan Dahl & The Marketing Rebel Team

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