Video #3: Research
I hope you are enjoying and learning from this video series.
In this next one, John talks about doing research for a sales letter.
Most copywriters interview the client, but John says that, in order to get the real story, you must dig much deeper.
Here are his suggestions:
Click on the arrow to start:
I hope you learned a lot from the video. Remember, we are all about taking action, so be sure to think about how you can apply this to your own business, then do it!
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By the way…if you missed the first 2 videos, you can watch them here: