Joe Sugarman: Advertising Secrets of the Written Word: Marketing NM

Joe Sugarman:  Advertising Secrets of the Written Word

Joe Sugarman lays out his copywriting “formula” in this audio, and throws in a few bonuses, too.

He discusses his copywriting checklist, including the psychological triggers he uses and the copywriting axioms that underlie all great copy.

A few tidbits:

  • The real reason for paragraph headings (hint: assume that no one actually reads them)
  • Why you should include all the facts about your product
  • One of the easiest ways to find out what is missing in your copy
  • His most important ability (it’s not the ability to write copy)
  • His definition of copy  (It doesn’t include the word “selling”

He also tell the full story of the Batman Credit Cards…


 

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Stan Dahl  

 


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Stan Dahl & The Marketing Rebel Team
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