by The Marketing Rebel Team | Blog
In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to create a personal voice in one’s writing. Their comments: And just reading your opening here, it sounds to...
by The Marketing Rebel Team | Blog
In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find out which pieces resonate with you. See what the great copywriters in your niche are doing. ...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton shows how to dig down and get the real story on why a product is selling. Not the company line. John’s comments: It is easier to understand this when you are writing for other people, but also applies when you are writing...
