In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great ...
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This is an ancient manuscript for an ad I wrote maybe 35 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have ...
Harlan Kilstein is an experienced copywriter and internet marketer. He is looking for some new direction for 3 of his niches. Harlan has a lot of opportunities to make money and needs to ...
Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece… and the ...
Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. The client is a “coach”– a consultant who helps doctors get their act together. Which, for most health care ...
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