Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport.   They don’t bat an eye when I address them as “golf ...

David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative.  It  helps you to open ...

I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their “sex” letters, and was briefly blacklisted for causing ...

This is the third in the series of hyper-effective cover letters…this is an introductory post that refers to all five of the letters. We are reprinting the same post for each of the ...