Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of ...
Blog
Subscribe and get our monthly newsletter in your inbox.
This time Stan Dahl is on the hot seat. His client, Bruce, is a beer expert who works as an executive chef at a San Francisco restaurant. He has a website, has created ...
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with ...
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% — a very significant increase ...
This is an ancient manuscript for an ad I wrote maybe 35 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have ...
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]