by The Marketing Rebel Team | Blog
In this clip, John Carlton discusses the importance of finding the real reason your customers buy from you. Video Transcript: We didn’t get into this, but I know you offer things that your competitors don’t offer. You must be doing that for a reason. So...
by The Marketing Rebel Team | Blog
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is going to work in your market. I brought up things like “kiss your face” and “gee, your...
