Kickass Copywriting Crash Course: Don’t try to form your own parade
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it down, saying that it is not really a service that would be in...Kickass Copywriting Crash Course – Ebooks, Copywriting, Retreats
This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a...Action Seminar 2 – Wrap-Up and Platinum Mastermind
John Carlton, Stan Dahl, and some of Platinum MasterMind Group members explain how the group works and share some of their personal experiences and successes. We also explain how the Action Seminar bonus Implementation Day works. A few tips you might be able to put to...Brian Johnson – The Perpetual Launch
Brian Johnson is one of our main “go to guys” when we need to brainstorm productivity… especially for our sales funnels (where the actual Big Bucks pour in). We are thrilled that he’s agreed to share his unique secrets to helping...License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: Who Else Wants to Earn an Extra $96,485?
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining benefits to target all parts of your market, and the use of strategic alliances and joint ventures.
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