by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) managed an enormous stable of “on the floor” sales people. Sam learned his copy chops working with guys...
by The Marketing Rebel Team | Inner Game & Winning Mindset, Lessons, The Scuttlebutt Sessions
John Carlton calls his marginally-sane friend Joe Polish “Mr. Action Central”, and let me tell you, he earned that title. This is a guy who started out knowing zilch about anything… and very quickly climbed his way up the success ladder… in one...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it down, saying that it is not really a service that would be in...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a...
by Stan Dahl | Action Seminar 2, Lessons, Mastermind Groups
John Carlton, Stan Dahl, and some of Platinum MasterMind Group members explain how the group works and share some of their personal experiences and successes. We also explain how the Action Seminar bonus Implementation Day works. A few tips you might be able to put to...
by Stan Dahl | Action Seminar 2, Lessons, Product Launches
Brian Johnson is one of our main “go to guys” when we need to brainstorm productivity… especially for our sales funnels (where the actual Big Bucks pour in). We are thrilled that he’s agreed to share his unique secrets to helping...
