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John Carlton on Copywriting: Unique Sales Position

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by  The Marketing Rebel Team

John Carlton shows how to find your best “unique selling position” to successfully go up against stiff competition. His comments: Your USP should be a pithy little, maximum 2 sentence paragraph (preferably one ...

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RECENT INSIDER’S CLUB LESSONS

  • John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
  • Copywriting Hotseat — How to Write to the Female Audience
  • Scott Haines – War Stories from the Advertising Front Lines – Scuttlebutt Session
  • John Carlton’s Best Ads: Secrets Revealed
  • John Carlton’s Best Ads: Pithify Your Pitch

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