You may think storytelling means coming up with a clever story and finding a way to squeeze it into your copy. But what if the stories you need are already there, hiding inside the product, the company, or the people behind it?
In this short clip from a coaching session, A-List copywriter and copywriting coach David Deutsch answers a student’s question and offers a different way to think about storytelling. Once you start looking at your copy this way, you may begin seeing stories—and opportunities—you were overlooking before.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.